There are now over 62,000 family and divorce law offices across the US. The industry employs over 74,600 professionals, too. If you want to stand out as a divorce lawyer, you need a strong marketing strategy.
Otherwise, your legal practice could struggle to gather leads and new clients.
Here are seven essential divorce attorney marketing strategies you can use to grow your business. Using these tips can help your practice grow long-term.
Start booking new clients with these law digital marketing strategies today.
1. Research Your Audience
Don’t attempt to market a divorce lawyer or legal practice without research first. Otherwise, your family law marketing strategy could prove ineffective. You’ll waste valuable time and money if you don’t understand your audience.
Determine who your clients are based on demographics like:
- Gender
- Location
- Age
- Salary
- Profession
Then, dig a little deeper. Consider the legal practices they might need. In addition to filing for a divorce, your clients might ask about annulments or child support.
Think about the qualities they’re searching for in a lawyer, too. Then, outline the problems and challenges they’re facing. Consider how you might help them.
Look into the search terms your clients use to find your practice online, too. Gather keyword research for your content marketing strategy.
Learn as much as you can about your past and current clients. You can start by checking your website’s Google Analytics data. Otherwise, research your competitors.
Think about the clients they’re trying to reach through their family law marketing strategies.
Understanding your audience can help you appeal to their distinct needs. Otherwise, your content might not interest them. They’ll turn to a divorce lawyer who looks like they can help instead.
2. Build a Brand
Consider why your clients should choose your practice instead of another lawyer’s. Think about your distinct value proposition. Outline the problems your clients are facing, too.
For example, they might need a family lawyer for:
- Division of assets
- Child custody concerns
- Visitation rights concerns
- A divorce or separating
- Family court process worries
- Child support worries
- Probate, wills, trust, or Power of Attorney concerns
Choose a unique value proposition that aligns with one of the problems your clients are facing. Then, determine how you can solve that problem.
Your unique value proposition will become the heart of your practice’s brand. A unique brand can help your business stand out online. Your branding should also include your:
- Mission statement
- Vision statement
- Voice
- Tone
- Color palette
- Logo
- Personality
- Font styles
- Imagery styles
Outline your brand guidelines to ensure brand consistency across all platforms. Consistency will help brand recognition grow. Clients will have an easier time remembering your legal practice if you have a distinct brand.
3. Update Your Website
Most clients will search for a divorce lawyer online. With that in mind, it’s important to have a helpful, eye-catching website. Your website can support the rest of your family law marketing strategy.
For example, your website can help you capture leads with forms and other lead generation tactics.
First, make sure your website is fast, mobile-optimized, and easy to use. Update the navigation to ensure pages are easy to explore. Create a positive user experience to ensure your site is memorable, too.
Consider working with an experienced divorce attorney marketing agency. They can update your website to ensure a positive user experience. A positive user experience will encourage people to explore your site.
Then, your dwell times will increase, which can benefit your search engine rankings.
Higher rankings can help you reach more clients.
4. Share Helpful Content
Keep your website fresh with helpful, engaging content. When creating content, focus on EAT. EAT stands for expertise, authority, and trustworthiness.
Establishing EAT within your content can help brand trust and loyalty grow. You can demonstrate your credibility within the industry. Clients might feel more inclined to choose your legal practice as a result.
Add Value With Videos
In addition to blog posts, infographics, and other forms of content, consider adding videos to your site this year. Videos are engaging and memorable. You can help clients associate a name and face with your practice, too.
Keep your videos short and make sure you’re providing valuable information.
Offer an eBook
Add a lead capture form to your site and encourage visitors to subscribe to your email newsletters. Use a lead magnet like an eBook to draw them in. As you build your subscription list, you can use it to nurture leads.
5. Build a Social Media Presence
Once you start creating blog content, make sure to share it. Reformat your content for social media. Sharing your content on social media can help you engage potential clients.
Respond to any comments or direct messages you receive. Let people know you’re there to help.
6. Gather Glowing Reviews
Boost your brand credibility by asking your clients for their reviews.
Have your clients post their reviews on your Google Business profile. Then, use a plugin to direct those reviews to your website. Positive reviews can help you generate brand trust.
Potential clients will see your reviews and realize other people have trusted you in the past. They might feel more inclined to trust you, too.
7. Use Search Engine Marketing
Search engine marketing can help you expand your reach online.
Start by optimizing your website with keywords. Search engine optimization (SEO) is an organic strategy. You can improve your rankings on search engines to generate brand awareness and web traffic.
SEO generates 1,000% more traffic than organic social media. In fact, 53% of all traffic comes from organic searches.
You can optimize the content you create based on the keywords your clients use during online searches.
Pay-per-click (PPC) advertising will help you appear in front of prospective clients, too. Your digital ads can appear on search engine result pages. You can also use social media advertising to appear in front of clients.
When they click on one of your ads, they’ll arrive on a website landing page. Then, you can convert that visitor into a lead.
Reach Clients: 7 Essential Marketing Tips for Every Divorce Lawyer
Help your practice grow this year! Get started with these seven essential divorce lawyer marketing tips. With these strategies, you can expand your reach and draw in new clients.
Remember, you don’t have to develop your law digital marketing strategy alone. Instead, consider working with an experienced team.
Eager to get started? We can’t wait to help!
Contact us today to learn more.
