10% of all criminal arrests are for driving under the influence. This means that there are a lot of people who are in need of a DUI defense lawyer. How can you get them to find you and use your services?
If you’re a DUI lawyer, you need to work on your marketing if you’re struggling to find clients. You’re not a marketer, however, so how can you generate more leads?
We’re here to help. Read on to learn a few top tips for advertising your services.
1. Improve Your Website
This is the simplest, but often the most forgotten, way for DUI lawyers to get more leads. In 2022, having a good website is essential for lawyers.
Your website needs to be user-friendly, informative, and aesthetically appealing. While you may not be a designer, you need to remember that people are drawn to well-designed sites and those sites will be more accessible.
When someone is trying to find a DUI attorney, they’re going to take their search to the web. Once they find your website (more on how to improve your site’s visibility next), they’re going to look for all of the information that they need in order to decide whether or not you’re a good fit for their needs.
So what do you need to include?
First, make sure it’s easy to access that information. Everything should be accessible via easy-to-locate links. Make sure that all of the links work and that none of them create drop-down menus that are difficult to navigate.
Make sure that your contact page is thorough. You should provide all of the information about where you’re located, your email address, and your phone number. It’s also helpful to have an onsite chat client.
Make your services clear. What can you offer your clients that other firms can’t? You should never promise a successful case, but you should put your potential clients at ease.
2. Focus on SEO
Once you’ve created a well-designed and accessible website, you should turn your focus toward SEO. SEO is search engine optimization, and it’s how you can get your website closer to the first page of Google results (thus making it more visible). Most users don’t scroll past the first page of Google, at least during their initial search.
There are several ways to improve your SEO.
You’re going to want to prioritize high-impact keywords. Some of them should be local keywords (including the state and city in which you practice) while others should be more general.
Create helpful content that incorporates those keywords. Many attorneys create blogs for their websites that aren’t only informative; they’re also rich in SEO value.
Try to answer frequently-asked questions in those blog posts. Consider what someone who is looking for a DUI accident lawyer would be asking. They’re likely searching for those things in their search engines of choice, and by using related keywords, you’re more likely to show up in their search results.
By making informative blog posts, you’re also providing value. The more people who benefit from your content, the better your SEO will be.
Note that building up SEO is a long-term commitment. It yields fantastic results and it’s affordable, but you’ll still need to focus on your other marketing strategies in the meantime.
3. Use Paid Ads Sparingly
With this in mind, there’s nothing wrong with using paid ads across various platforms. They’ll yield quicker results which will give you time to build up your SEO marketing strategy.
You can start with Google ads. Those are the ads that you see as the top results on Google searches. They appear similar to organic web results, but they were paid for.
Facebook is also an effective site for running paid ads. You’re more likely to find your target audience on Facebook than on other platforms like Instagram or TikTok (though you can advertise there as well).
On Facebook, you can build an audience persona. You can also track data from people who click on your ads and then use your services (or at least contact you).
The best option for attorneys who are trying to expand their reach online is to use a combination of paid ads and SEO. This way, you can start growing your audience and attracting new leads during the slow SEO-building process.
4. Diversify Your Marketing Strategy
Don’t focus only on one area of marketing. This extends to both traditional and digital marketing, even though digital marketing is king in 2022.
You should spread your focus across social media and your website when you’re creating a digital marketing campaign. You can also use other methods of digital marketing, such as ads for streaming platforms like Spotify and Hulu (though these can be expensive).
Traditional marketing tactics, like using business cards, are still effective in 2022. While they may not have the same ROI as digital marketing methods, they’re still important if you want a well-rounded marketing strategy.
5. Hire a Professional Marketing Team
As an attorney, you’re likely not also a professional marketer. Why not save yourself time and effort by hiring a pro to do some of the hard work for you?
Professional marketers can make quick work of helping you generate more leads and thus get more clients. Even if you want to do some of the marketing work on your own, hiring professionals will give you a solid headstart.
Advertise Your DUI Lawyer Services With These Tips
When someone is seeking a DUI lawyer, make sure that they can find you. Use these simple marketing tips to attract more clients with ease. Remember: diversify your strategy, use SEO and paid ads together, make sure you have a great website, and consider hiring a professional marketing team to set you off on the right track.
We want to be the marketing team that helps you grow your practice. Contact us at Lawfirm Marketing 360 so we can start working together.
