Did you know you could actually lose money if you choose to delay marketing for your law firm?
There are a few examples of companies choosing to forego certain aspects of marketing. Some older law firms have resisted the switch to digital marketing. Other firms may want to cut expenses, especially if they’re starting out.
Yet, there are extreme risks associated with delaying your law firm’s marketing. Below, we’ll go into the financial and business risks related to not marketing for law firms. Keep reading to learn more about why you need a law firm marketing strategy!
You’ll Fail to Attract New Customers
Marketing for law firms helps lawyers expand their customer base. Most lawyers use digital marketing as a way to stand out from the rest of the law practitioners in their area.
Most people turn to the internet when they’re in need of a product or service. Search engine algorithms present the user with the companies nearest them. So, if someone in your area searches for legal services, they’ll get a list of your competitors.
When you create a website and start advertising, your company will be included in that list. If you don’t do this, you will fail to attract new customers. New law firms may fail to stay in business for a long time. Even older law firms might start seeing themselves out-performed by their competitors.
Since most customers earn you thousands of dollars, you could miss out on thousands by not partaking in digital marketing.
You’ll Miss Out on Harnessing the Practical Growth Technology Tools Available
Experts have researched the impact digital marketing has had on company profits. Most companies that implement digital marketing for lawyers see exponential profit growth.
This is because the digital sphere now has the most accessible and profitable marketing tools. You no longer need thousands of dollars to produce one ad. Instead, you can create ads online and customize their distribution to fit your budget.
So, delaying your digital marketing efforts means you’ll have to rely on more expensive techniques. You might end up spending more money on your ads than you make from them.
You Possibly Won’t Reach Your Target Audience or Have This Aspect Throttled
Law firms no longer have to rely on print or TV ads and hope that they will reach their target audience. Instead, they can create targeted ads on social media or Google.
Social media platforms allow you to build customized ads. You can add your own pictures and text. The ad builder will let you choose which actions you want your potential clients to take. These include following your page or going to your website.
Then, it will ask you to specify your target audience. If most of your customers are from a certain demographic, indicate this in the ad builder. You can also tell the ad builders what geographical area you want them to target.
Google Adwords also lets you create your own ads. You’ll get to customize the text and choose your target audience. You can also specify the keywords you want to target. Then, when someone types those keywords into Google, your ad will get displayed near the top of the results.
Your target audience consists of anyone who is most likely to hire you. If you don’t market to them, they’ll go to your competitors, and you’ll miss out on money.
People Won’t Be Able to Optimally Find and Research Your Firm (Going to Competitor?)
Most people don’t hire a lawyer without doing their research. Potential law firm customers are told to visit a lawyer’s website and read customer reviews before they schedule a consultation.
They do all this online. So, if you don’t have an online presence, your potential clients won’t be able to research your firm. This drastically reduces the chances that they will hire you.
You Won’t Develop a Rapport with Your Potential Clients
In modern marketing, companies focus extensively on their relationships with their clients. This is important for law firms because people need to feel that your legal team is trustworthy and approachable.
But developing a professional relationship with people you’ve never met can prove difficult. This is where digital marketing comes in. When you have an online presence, you can interact with your clients in a seamless manner.
Posting on social media allows them to stay abreast of any developments at your firm. You can also use your social media presence to answer common client questions. Doing so helps people feel connected to your firm.
Research shows that people who feel an emotional connection to companies are more likely to work with them when they need their services.
If you don’t partake in digital marketing, you may fail to develop the right rapport, causing you to lose money.
You’ll Make the Wrong Impression & Miss Out on 90% of New Traffic
People now expect most businesses to have a website and getting found easily. If you don’t have one, you should start by looking into hiring a web developer. These professionals will help you translate your ideas into an engaging site that persuades people to hire you
Because most businesses have websites, people might assume that an attorney who doesn’t have one lacks professionalism.
Once your website is created, you need to make sure it looks good on both mobile and desktop interfaces. Work with your marketing team to keep your interface up-to-date so your site doesn’t look outdated.
Ready to Get Marketing Revenue Results for Your Law Firm?
Marketing for law firms can stand as the difference between having a lot of customers and struggling to make it.
Doing marketing right is also important. If you take the wrong approach, you might end up wasting your money on marketing techniques that don’t work well for you.
That’s where we come in. Our team helps lawyers avoid law firm marketing mistakes. We’ll also help you implement the best marketing practices.
Ready to get started getting a 2-100x return (depending on practice area)? Contact us today to learn more about what we can do for you!
