Your Guide to Mastering Marketing for Personal Injury Lawyers

Share This Post

Did you know that, on average, more than 39 million people visit a doctor for unintentional injuries yearly?

Surely, that means there are plenty of potential clients out there for you. But what if they’re not finding you? We’ll let you in on a little secret: it’s all about marketing.

If you know nothing about marketing for personal injury lawyers, it can be intimidating figuring out how to get started. Luckily, you’ve come to the right place for help!

Keep reading to learn about the most important things to know when it comes to online marketing as a personal injury lawyer.

Create a Business Website

As a personal injury lawyer, it’s easy to get caught up in your day-to-day work and ignore your website. But, the reality is that potential customers are looking for an updated, easy-to-use website when they’re searching for a lawyer to hire.

Your website not only helps to legitimize you to prospective clients, but it can become a great source of leads for you in the future.

At a minimum, your website should include:

  • Easy-to-find contact information
  • A form for lead generation
  • A brief bio about yourself and your skills
  • Information about the area(s) of law you practice

You can either create your own website using a simple online builder or hire a company to do it for you. It’s best to hire a professional if you want a more robust site.

Incorporate SEO Best Practices

Search engine optimization (or SEO), is a set of strategies to implement which make it easier for people searching online to find your website. It can become a complicated process, but you can start small.

One great SEO strategy is to create blog posts for your site. Whether you write them yourself or hire a writer, you’ll want to have posts that cover topics relevant to personal injury law. The key is to write about content that people will organically search for online.

For example, you could write a blog post called, “5 Things to Do After You’re in a Car Accident.” If someone who’s just been injured in a crash comes across that post, then they may contact you to be their lawyer.

Focus on Local SEO

On your website, make sure to also incorporate keywords in the text that potential clients will search for. This should include terms about the area in which you serve. So, for example, if you’re in Houston, you might include keywords on your site like “Houston personal injury attorney” and “Houston personal injury lawyer.”

This helps to ensure that you only get local clients and cases, instead of getting contacted by those in other states.

Don’t Forget About Social Media

Social media is one of the most important tools in your digital marketing tool belt. Create professional profiles for the major accounts like Facebook, Twitter, and Instagram at a minimum.

Then, post regularly, and occasionally use the platforms to go live, which helps to drive engagement. Posting regularly is important, but 72% of people prefer videos, so put an emphasis on video content.

You might post facts about personal injury cases or do quick videos with tips about the different types of personal injury settlements. Market this as content that’s exclusive to your followers to drive interaction.

Encourage Your Clients to Leave Reviews

One of the most important things you can do to stand out from the competition is to build credibility. Choosing a personal injury lawyer is a big decision, and potential clients want to know they can trust you.

Encourage your past clients to leave reviews on your social media pages so you can feature those testimonials on your website. When people feel like they know what to expect when working with you, they’ll be more likely to choose you as their lawyer.

Consider Paid Ads

Almost everywhere you look online, you’ll notice paid ads. If you’re not using them, then you’re missing out on reaching potential customers in your area, plain and simple. One reason people love PPC ads is that you can target them to specific demographics, which means you’re paying to reach the people who are most likely to hire you.

The most common pay-per-click ads are through Google, which you can set up on your own for free. However, keep in mind that managing paid ads takes time that you may not have. It could be worth working with an agency that specializes in PPC marketing to help you reach your maximum potential.

You can also run paid ads on social media if you choose.

Use High-Quality Photos

People respond well to visuals, so keep this in mind when formulating a marketing plan. In all of your marketing materials, whether online or offline, it pays to use high-quality photos that will resonate with potential clients.

For example, your website should have eye-catching, high-resolution photos throughout it. As a general rule, include real photos of you, your staff, and your offices.

But, you can also purchase stock photos for the more general parts of your website. Some stock photo sites even offer free photos for your use. However, be sure to double-check the licensing requirements before using photos.

You should also post high-quality photos on your social media pages, which will likely get more engagement from your followers. The better your engagement, the more brand awareness you’ll get.

Incorporate Email Marketing

Email marketing is a simple way to reach customers in new ways. Include an email newsletter sign-up box on your website to capture leads. Then, send out helpful, informative emails occasionally.

Remember, you don’t want to spam anyone’s inbox. However, you can use email to let subscribers know about new blog posts, helpful information, etc.

You never know when your email might hit an inbox at the exact right time.

Hire an Agency That Specializes in Marketing for Personal Injury Lawyers

Are you feeling overwhelmed after reading through our advice on marketing for personal injury lawyers? If you don’t have the time to do all of this yourself, that’s ok!

The Digital Sale Marketing team is here to help make your life easier. Contact us today to learn more about how we can help take marketing off your shoulders so you can focus on your clients.

More To Explore


Show Me EXACTLY How To Increase My Law Firm Revenue in 14 Days.