As a divorce lawyer, you excel in working with your clients to get the legal results they want. You’re well-versed in your local and federal divorce law, and you have plenty of practice. The only thing that’s missing for your legal practice is a strong marketing campaign.
Investing in marketing yourself as a reputable divorce lawyer is essential for long-term profitability. Leading business experts assert that building a brand identity is the best way to build your professional reputation. This is especially true for the digital world, where you have the best chance of connecting with potential clients.
If you’re ready to develop marketing strategies that work for your legal practice, look no further. Below you’ll find six key tactics that will help you shine ahead of potential competitors in your local area. Keep reading to see how you might benefit from more strategic marketing.
1. All Marketing Starts with a Well-Developed Website
It takes time, but you need a well-developed brand identity to market yourself. As a divorce lawyer, are you traditional, primped, and polished? Or, rather, are you more of a casual, relatable, humorous legal representative?
As you define what your brand personality might be, just know that it’s going to be incorporated into all of your marketing strategies. These marketing avenues all start at any brand’s foundation: a website.
Your brand is going to be defined by a color scheme, a tone of voice in any written material, and even by a logo if you so choose. It’s important to get a good grasp on this brand identity so that you can connect with your target clientele. How will you be able to engage with them in order to draw their business to you?
Well, all branding details should be present on your website. It needs to have a cohesive, engaging feel that leaves online users with a pleasant experience. It should be easy to navigate and quick to load.
In addition, consider how you’re going to strategize the content on the website. An educational blog could be a great place to start.
2. Don’t Underestimate the Value of Search Engine Optimization (SEO)
Developing a blog for your website is a great way to establish yourself as a reputable source within your industry. On top of that, though, you can use your blog articles to incorporate strategic SEO content.
When online users in your local area search for “divorce lawyers near me,” are you confident that it’s your face they’ll see in the list of results? Search engines such as Google, Yahoo!, or Bing rely on SEO behind the scenes of your website to “rank” how relevant it might be to their queries.
Your goal, then, should be to show up at the top of those lists of results. Incorporate keywords and phrases throughout the content of your website that people might search for. A major way to accomplish this is by having a consistent and top-quality SEO blog.
There’s also something called Local SEO, that directly targets your geographic area. You’ve seen Google business pages pop up when you search for something. When you prioritize Local SEO, your own legal practice can be a prime location that Google promotes with related queries.
3. Get Creative With Your Social Media Marketing
It seems like everyone is on social media these days – and there’s a good reason for that. Consider the fact that the global social media market size was worth over $159 billion in the year 2021. Plus, that value is only expected to grow each year.
Social networking platforms essentially act as mini search engines. When social media users search for something about divorce lawyers within the platforms, you want to be visible to them.
Don’t just churn out common and boring content on your social media platforms, though. You want a way to stand out.
That means you need to focus on creating engaging and unique content. This goes back to your professional brand as a divorce attorney. In what ways can you engage with your online audience through these platforms?
4. Stay Connected With Your Clients Through Email Marketing
While your clients might not be returning customers, they can still promote your brand. Chances are that they have friends or family members who will eventually go through a divorce, too.
To keep them in the loop, maintain an email marketing campaign. Email marketing is excellent for building real relationships with your clients in the long term.
Who knows? Maybe they’ll end up referring you to their friends or family. A monthly email newsletter will be a great way to keep you in their memory.
5. Include a Call to Action on All Marketing Materials
No matter what kind of marketing material you’re creating, a call to action is non-negotiable. It’s the best way to generate leads for your legal practice.
From social media posts to Google Ads, make sure you tell the viewers what to do next. When they click the Google Ad, for instance, they should be directed to your website because of what content you put in the ad.
6. Don’t Forget to Network in Person, Too!
While digital strategies are essential to successful divorce lawyer marketing, they aren’t your only option. Don’t forget to take advantage of in-person meetings, as well.
Keep a stack of business cards on hand wherever you go (that, of course, are in line with your brand identity). You can even intentionally attend local community events with the sole purpose of handing them out.
Position Yourself as a Reputable Divorce Lawyer in Your Area
Without strategic marketing, you’ll never reach potential clients in your local area. That’s why you’ve read and considered the above marketing tactics. You’re ready to present yourself as a reliable and personable divorce lawyer in your local community.
If you’re feeling overwhelmed with everything that goes into successful marketing, though, don’t worry. That’s why we’re here.
You should browse through the rest of our marketing blog to see what other strategies make sense for your legal practice. To start, check out our lawyer SEO marketing services that could boost your website.
