About 65% of businesses struggle to generate traffic and leads on their websites. If you’re not generating traffic, you could struggle to find clients. Your law firm might fall behind the competition as a result.
Instead, you can develop a strong personal injury lawyer marketing strategy to drive cases.
What digital marketing strategies can you use this year, and how can they really help? Keep reading to find out!
After reading this guide, you could recognize the personal injury law firm marketing strategies you’re neglecting. Then, you can update your strategy and set your firm up for lasting success.
Keep reading to discover how digital marketing can make all the difference today!
Personal Injury Lawyer Marketing Strategies
Before we discuss the benefits of personal injury lawyer marketing, let’s discuss your marketing strategy. Here are a few strategies you should consider using this year.
If you’re not using these tips as part of your overall personal injury law firm marketing strategy, ask for help! An experienced digital marketing agency can help you develop a strategy with your clients in mind.
1. Establish Your Personal Injury Law Brand For Higher Traffic, Consults & Client Conversions
First, it’s important to establish a bold and distinct brand for your law firm.
A unique, eye-catching brand can set your law firm apart from others in the area. You can distinguish yourself based on your experience and expertise. Potential clients will start to recognize the value you can offer them.
In fact, about 59% of people prefer familiar brands. If consumers don’t recognize you, they might not trust you. This also includes branding using social and re-targeting PI ads. This could also be done in-house but requires constant upkeep of all platforms, including Facebook, Instagram, Google SEO, Google Ads, SEM in general, and technical platform optimizations.
Instead, you can work with an experienced personal injury lawyer marketing agency to establish your branding. Your brand includes your:
- Mission statement
- Vision statement
- Voice
- Tone
- Personality
- Logo
- Color palette
- Imagery styles
- Font styles
It takes an average of six impressions before you start building awareness. Eventually, awareness will turn into recognition. Someone who needs a lawyer might recall seeing your distinct brand in the past.
Then, they might contact you directly.
2. Update Your Personal Injury Website With The Latest Google Guidance
A slow, outdated website could cause a negative user experience. A negative user experience could scare people off your site. You’ll struggle to generate leads as a result. Google also has the new Core Web Vitals update that can throw your rankings off, including content load speed, interactivity, and user experience.
You can work with an experienced digital marketing agency to update your site. Improving the user experience will encourage people to explore. They can find your content and recognize your expertise.
Then, they might have an easier time trusting you.
3. Create Helpful Content
Inbound marketing strategies like blogging cost 62% less per lead than outbound marketing strategies. Meanwhile, companies that blog get 55% of website traffic.
About 57% of businesses acquire customers through their blogs, too.
You can create eye-catching, engaging, informative content for your website. Content marketing will help you draw in future clients.
They’ll recognize your expertise and consider hiring you for a case.
4. Get Optimized
Search engine optimization can help your law firm rank higher on search engine result pages (SERP). When someone searches for a personal injury lawyer, your website could appear. Optimizing your content for search engine optimization (SEO) can help:
- Boost brand awareness and recognition
- Establish you as a thought leader
- Increase website traffic
- Boost your credibility
- Build brand trust and loyalty
- Increase form submissions and leads
- Improve your ROI
- Demonstrate your experience and expertise
In fact, nearly 70% of activity online starts with a search engine. Fewer than 1% of people look at the second page, though. You need to reach the first page to boost awareness and traffic.
Personal injury lawyer organic SEO can drive 1,000% more traffic than organic social media, too. In fact, SEO leads have a nearly 15% close rate.
You can optimize your website content to reach more clients.
Consider using personal injury lawyer local SEO, too. Local SEO will help you appear in front of nearby clients.
5. Use PPC with PI Law Firms Marketing Focus
Pay-per-click (PPC) advertising allows you to create online ads. Your ads can appear on social media, search engines, or other sites. You can create text and digital ads.
PPC will help you boost awareness, website traffic, and leads. People can click on your ads and contact you for legal help.
The Benefits of Marketing For Personal Injury Lawyers
There are a few different ways personal injury lawyer marketing can benefit your law firm. Here are a few benefits to keep in mind.
Recognizing these benefits could help you realize it’s time to update your marketing strategy.
1. Generate Brand Awareness and Recognition
If local clients don’t know your law firm exists, they won’t contact you for a case evaluation.
You can use your digital marketing strategy to boost brand awareness. For example, you can use personal injury lawyer organic SEO. A higher ranking will position you in front of more clients.
2. Increase Website Traffic
Strategies like personal injury lawyer local SEO will help you generate more website traffic, too. Attracting people to your site can help you boost leads.
Meanwhile, visitors can read your content to recognize your expertise.
3. Establish Your Credibility
There are over 146,000 personal injury lawyers and law firms in the US. It would help if you had a way to stand out.
Content marketing and personal injury lawyer organic SEO can help. You can demonstrate your expertise to boost your credibility. Your content could establish you as a thought leader in the industry, too.
You’ll have an easier time developing brand trust and loyalty. More people could start contacting you for case evaluation as a result.
4. Generate Leads
Once you start generating traffic to your website, you need to allow visitors to reach out. You can create multiple lead generation opportunities on your website.
For example, you can add a chatbot to answer frequently asked questions. You can add multiple, easy-to-use forms to your site, too.
Each lead generation opportunity can help you book more case evaluations. Then, you can meet more prospective clients and start driving more cases!
Get in Order: Start Using Personal Injury Marketing to Generate Leads Today
Personal injury lawyer marketing could set your law firm up for success. Without it, you might struggle to generate traffic and leads. Consider working with an experienced digital marketing agency today to get started.
After ranking 60,000+ keywords on google, helping double & triple office locations while tripling firm revenues, we are confident when marketing is done right; personal injury lawyer marketing absolutely works as we have seen it with a methodic and consistent increase in cases and firm revenues.
With PI legal digital marketing done right help, you can draw more traffic to your website and book more case evaluations.
Eager to get started? We’re here to help. Bonus: You get all the experience from our other law firm marketing campaigns regularly, shortcut the learning curve and start getting results today!
Contact us today to discuss your personal injury law firm marketing strategy!
